The Safest New Year | Road Safety Campaign
source: http://www.thesafestnewyear.com
-
-
- bigonresults
- added this
The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period.
‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com
Have a safe 2012.
‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com
Have a safe 2012.
-
- groups:
- Videos
-
- tags:
- Campaign, Belgium, Road Safety, Happiness Brussels, 4 more
