Axe VCAM - First Date

puts it all into place, mmm funky

Really fantastic!!! Simply the best...

ola tiet, desitjo k guanyis!! is the best

Well....Shot and great concept

Great. Can't wait to get my hands on those products.

Boníssim! Espero que tinguis molta sort i guanyis que t'ho mereixes ;)

I LOVED THIS - FUNNY SEXY - REALLY WELL SHOT AND GREAT MUSIC. FELT REALLY COMPLETE - MESSAGE IS CLEAR RIGHT TO THE END - NO CONFUSING IT AXE GETS YOU THE GIRL AND ISN'T THAT WHAT LIFES ABOUT?

FAB David! Well done - verrry stylish and transmits the message brilliantly!

Carol + Paul in Kent! xxx

So so good. It really made me laugh. Power to the axe girls for saving another guy!! Very well put together. Great comedy value. Very well written. Great expressions. Fantastic camera work and lighting. Very good pacy music and well mixed audio. Well done all round. Really fits the brand.

By the way, and as a bold modern girl, I'm not at all offended by the end. Lucky guy. Take a step forward guys and girls, this is great comedy. Love love love it.

Good execution, especially the lighting. Speaking as a DP I felt like it lost some punch it when the shots went wide. I think a 30 second cut of this would be tight. Fits the brand well but doesn't go in a different or surprising direction. Still solid work.

I find the existing AXE campaign often straddling, tiptoeing and teetering along the line of isolating it's female audience (who, let's face it guys, is often responsible for purchasing your hair products). HOWEVER, the campaign never crosses that line, and I find myself smirking at even the 'cheekiest' of ads.

I was totally into this spec until the end...
laughing when she pulled her goopy hand from his head (lol -still laughing), loving the flyer in her purse and digging the parking garage/axe crisis center (great lighting).

BUT... an *itsy bit* offended at the end. These tough girls have a call center, great cars & a badass look... and then take their clothes off?

eek!

Otherwise really REALLY well done.

very nice!!!!!!!!!!!!

Women with few clothes on always get my attention - the rest is great as well

Great!!

wow!! Now I know ... my hair needs that product!!! ;)

This was great to watch.

Loved it. Great pace. And very very funny. We can't stop watching it!

so dee axe gurls be all hoes??? Bad message yo. Why all yo gurls slutty. It ain't de axe accordin to yo script. Its dey nature. You betta not win wit dis female slanderin piece.

well done

Dude, this is awsome, get these guys to do more great ads like this and I'll never get any work done!!!!

I liked this shot more than others! It has some character, and interesting story. I watched it few times,and still feel fascinated by this shot.

LOVE IT, FUNNY AND VERY WELL SHOT!

like it overall, but it does drag a little...i'm sure you could trim the cut a bit and make it tight without losing anything necessary.

the girls immediately taking off their shirts at the end isn't the most subtle, but i think it makes the desired point.

nice work!

I thought it moved a little slow, kinda slugged it's way through the minute, if it's a crisis shouldn't they rush to rescue?

And the undressing was totally unnecessary.It's about hair not orgy's

Great ad.

Hei nano bona marca!!
Apa ara ja se que haig de comprar AXE i sobre tot no haig d’esbandir-me el cabell ...
a veure si tinc la gran sort d'aquest paio... ja ja ja

very funny! Shot well too! Good job! :)

Nice. Great pacing. I've gotta try some AXE : P

nicely done, but not very original.

Hilarious ...

smooth moves....

hell yeah that's awesome!

Hahaha wicked! I need to get myself that number!!

Bright, stylish, sexy