Wachovia Way2Save - The Ring
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- johnwdefeo
- added this
I think that the best way to advertise a savings product is to clearly demonstrate how the product works. In this spot, I went for a soft sell, by using a personable voice-over and a relatable story-line. The animation is simple, and used only to reinforce the brand message and product benefits.
For additional brand reinforcement, I chose to include a Wachovia "bug" in the lower right corner of the screen.
For additional brand reinforcement, I chose to include a Wachovia "bug" in the lower right corner of the screen.
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- groups:
- Wachovia VCAM
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- tags:
- Animation, Wachovia, Wachovia VCAM, Voice Over, 1 more
