The Piggy Bank - reupload
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- rahmad
- added this
Producer/Director: Hazel Meeks
Director of Photography: Chris Carroll
Production Designer: Chrystal Lee
Animation & VFX: Raza Ahmad
reupped 07/11/08
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- groups:
- Wachovia VCAM
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- tags:
- Wachovia VCAM
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- credits:
- rahmad added this, vfx and animation, the_bunion production designer, hazelmeeks producer, director, more
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bb370
- This comment was removed by its owner.
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bb370
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aworldapartfilms
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bb370:
Interesting comment! I don't even know this Director/Producer. I'm just trying to support other filmmakers, and I really do like this video. I have my own video to promote, which is "Your Dark Side." Check it out.
- 4 years ago
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aworldapartfilms
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aworldapartfilms
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As a fellow filmmaker, I can appreciate the creativity and originality of this video. Good job!
- 4 years ago
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aworldapartfilms
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crp
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Cute commercial-very creative and fun!
- 4 years ago
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crp
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happydigital
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Compelling, engaging and memorable. Wachovia should take note! Very professional.
- 4 years ago
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happydigital
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iokua_2003
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eh.. I didnt like it so much.. I like this better.. makes me laugh :)
- 4 years ago
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iokua_2003
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rahmad
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iokua_2003:
what can i say...
that's pretty hard to beat.
what show is that from?
-raza
- 4 years ago
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rahmad
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iokua_2003
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iokua_2003:
its from a British show called: "Little Britain" I love it! :) Thanks!
- 4 years ago
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iokua_2003
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rahmad
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iokua_2003:
awesome, thanks... i'm definitely gonna be checking that out.
-raza
- 4 years ago
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rahmad
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rosespoon
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oh my gosh. this commercial is freaking adorable. i've been wanting to change banks for a while now, and this has convinced me. i'm going with wachovia (fist in the air).
- 4 years ago
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rosespoon
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zooni
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Excellent production guys. Very professional. Great CG FX, music, story and editing. Start making pro ads for companies!
- 4 years ago
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zooni
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tdgs
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Very cleaver and imaginative and will encourage kids to start saving at an early age.
- 4 years ago
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tdgs
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sgallozzi
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Great job Joey, you are a star! Cant wait to see it on TV!
- 4 years ago
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sgallozzi
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ameskamp
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Cute down to earth kid in this commercial to get kids and adults alike to save; it's never to early or to late to start saving!
- 4 years ago
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ameskamp
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ClaudetteFlint
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It should be turned into a ballet. It has the lightness and the joy of the Nutcracker and the childhood charm of Peter and The Woolf.
- 4 years ago
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ClaudetteFlint
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jtmland
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Great job! Cute production and gets the thought across in regards to saving and starting YOUNG!!!!
- 4 years ago
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jtmland
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Stewby4
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It's classic. Kid sees what he wants - needs the money. Kisses a penny - and WAALAA!!!
The Kid was great!! - 4 years ago
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Stewby4
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mddolphin
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I love the look of 'innocence' on his face!
- 4 years ago
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mddolphin
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jerrysmum
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Awesome, professional job! You should all be proud of yourselves for the work you did! Cute idea and adorable commercial. The little boy sure is a cutie!!!
- 4 years ago
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jerrysmum
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pilchard7
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Very cute. I always knew this was the way money worked. Now the truth is out.
- 4 years ago
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pilchard7
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andygirl
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This VCAM doesn't say one thing about the Wachovia Way2Save program or what you can save for.
- 4 years ago
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andygirl
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rahmad
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andygirl:
hey andygirl.
thanks for visiting and your response. you are correct about this ad not getting into the details of how the way2save program works.
the way i see it is that no single ad can stand alone. they have to serve their purpose in and help complete the larger campaign.
i think our piece works best as as buzz-generator, creating positive vibe, recognition and some excitement around the wachovia way2save brand, and when supplemented with more didactic material would help create a well rounded, comprehensive campaign.
thanks again for dropping by.
-raza
- 4 years ago
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rahmad
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andygirl
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andygirl:
Hey Raza,
Here's what Wachovia asked for:Your assignment:
Is your favorite band playing a once-in-a-lifetime reunion show in another country? Thinking of upgrading your current set of wheels? Do you have dreams of backpacking the globe ten years from now? Make an ad showing us something worth saving for and how the Way2SaveSM program can help you get there. - 4 years ago
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andygirl
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rahmad
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andygirl:
Hi andygirl,
We did read the instructions.
I understand your concerns with the ad, and appreciate them. As far as we are concerned, we believe the ad does 'show something worth saving for' and, albeit metaphorically, shows 'how the Way2Save program can help achieve that'.
Ultimately, both your and my opinion matter little. It's up to the judges, and I trust they will make the decisions that best suit them and their product line.
Thanks again for dropping by.
-raza
- 4 years ago
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rahmad
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nwintroub
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Best one - great job - looks really professional
- 4 years ago
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nwintroub
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miralew
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Good work! This commercial is visually scrumptious and well-directed!
- 4 years ago
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miralew
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dagmarwm
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this is really refreshing! I stand by it: THIS IS THE BEST!
- 4 years ago
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dagmarwm
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M3CGV
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Wonderful commercial, beautifully filmed and great attention to detail – every little boy saved for his dream bike. Made me dig out my old piggybank so I can start saving for a new car! I’ll be looking at the Wachovia website as a result.
- 4 years ago
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M3CGV
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jasmineb
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very cleaver, a penny saved is a penny earned with interest.
- 4 years ago
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jasmineb
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mary54
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This would certainly catch my attention and get my kids interested in starting an account with the bank that sponsored this ad.
- 4 years ago
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mary54
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twyforddiamond
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saving is good.
- 4 years ago
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twyforddiamond
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acbarnes
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This is my second viewing., Very compelling to ad to save. With the problems with banks, I know that Wachovia is a safe place for me.
- 4 years ago
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acbarnes
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MarkyP
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Great filming, choice of kid and music, very magical which appeals to kids and the kid in all us adults. Simple theme of save a little and watch it grow with no effort - very appealing. Liked the plane touch which implied to me the sky's the limit. Job well done.
- 4 years ago
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MarkyP
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Ryan0202
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nice cg shot. You work for a professional edit house I assume
- 4 years ago
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Ryan0202
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hazelmeeks
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Ryan0202:
Hi Ryan, Thanks for comment.
No we didn't work with any professional houses in creating the commercial. The animation was completely created by Raza Ahmad a UCLA graduate student.
- 4 years ago
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hazelmeeks
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dagmarwm
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This is clearly the BEST!
- 4 years ago
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dagmarwm
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lollykat
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I loved this advert. It is slick and captures the type of advertising that is popular at the moment. Nice idea to focus on the younger saver. Most adults are stuck in what they know and it would be hard to persuade them to move but capture a child and the likelihood is that they will bank with you for life! I know that I did!
- 4 years ago
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lollykat
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rgudino02
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WOW
- 4 years ago
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rgudino02
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rudek
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Great ad loved the exploding pig Ruth
- 4 years ago
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rudek
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alicerosetewell
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WOW!!! I loved the animation and the really cute kid. I also liked how the kid didn't have to say anything for me to want to save! great job!
- 4 years ago
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alicerosetewell
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danmit11
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great commercial. gets the point across interestingly without any stupid white-room, mac-wannabe crap. Great job!
- 4 years ago
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danmit11
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ladyluck
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wow! wont forget this one in a hurry, very imaginative.
- 4 years ago
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ladyluck
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Hairy
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I love the difference in this ad just the thing to capture the kids into saving once captured they should grow into adult savers which means better business!
- 4 years ago
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Hairy
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imprintp
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Shows that by saving your pennies you can get what you want!
Wachovia should jump at this add, its young, funky and has a wide appeal.
- 4 years ago
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imprintp
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ditavt
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Great commercial, very stylish and clever. Innovative and above all memorable.
- 4 years ago
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ditavt
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koalastar
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This is fantastic! What creativity! I will deff. spread the word to my friends to vote up on this :-)
- 4 years ago
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koalastar
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manix308
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very cool...
- 4 years ago
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manix308
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benkfoster
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well done... the shot from under the bed was awesome!
- 4 years ago
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benkfoster
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soraya_selene
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I love the exploding piggy bank! I wish that could happen to me... Every kid's (and adult's...) dream. Captured beautifully. Awesome job!
- 4 years ago
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soraya_selene
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p0j0gehring7
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Chris, this is hot. you didn't tell me you were working on this. Well, I vote very highly for this and will pass on the word.
-Peter
- 4 years ago
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p0j0gehring7
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steeneky
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appeals to the hopeful kid in all of us - remember your first bank and how important a small amount was?
apparently wachovia does too! - 4 years ago
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steeneky
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chobesoy
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very cute! Well done and imaginative and the kid was great :)
- 4 years ago
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chobesoy
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rvs69
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I want to be a penny. Not a tree, a penny.
- 4 years ago
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rvs69
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purplepeopleater
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Awesome! Really, guys. I'm going to put a penny in the first pig I see. But seriously, Wachovia--it makes banking feel adventurous and fun (a tough sell).
- 4 years ago
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purplepeopleater
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m_tran
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this commercial makes me want to obsessively check my savings account balance. now i just need to starting putting money in there on a regular basis!
- 4 years ago
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m_tran
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caifan002
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Where can I open up an account? Top notch artistic marketing!
- 4 years ago
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caifan002
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George123
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This is a fascinating idea and would gain the interest of everyone that watches it, definately encourages saving and made me look up the bank and how to open an account.
- 4 years ago
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George123
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Eileen1
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I think that the idea is a good one and will appeal to children to show that saving will help them get what they desire.
- 4 years ago
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Eileen1
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oliviajoy
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this kid is such a cutie!! I love it, what a great commercial! You're all rock stars!
- 4 years ago
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oliviajoy
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dagmarwm
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THIS IS AWESOME! Super fun and well done!
- 4 years ago
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dagmarwm
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Julie_Soller
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Wow, guys, this is top-shelf!!
I love the amazing story...and the music and sound design are par excellence, as well as the adorable young actor. Just don't understand one thing--why a shot of the fighter plane just before the end?(btw, don't worry about all the "negative" votes if you get them, someone with less talent is spamming all the VCAMs with "VOTE DOWN" votes and I'm sure the Current honchos are gonna pay little to no attention.)
Way to go!
- 4 years ago
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Julie_Soller
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hazelmeeks
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Julie_Soller:
Hey Julie,
Thanks for the comments! The shot of the plane was a compromise to get the length down. The end shot of the kid being shocked and then playing with the pennies is a dolly move which takes about 20-30 seconds and cutting together the good performance takes was tricky. I needed a way of passing time, so the only insert that worked was the plane.
You learn, right!
- 4 years ago
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hazelmeeks
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amkent
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Cute video, nice animation and very professional. I'm impressed!
- 4 years ago
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amkent
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paulyoshi
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Great job guys--looks legit!
- 4 years ago
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paulyoshi
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arisommer
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Utterly tight. I wish my change jar did that shit.
- 4 years ago
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arisommer
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acbarnes
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The savings story is captivating. The production is superb and makes me want to see more. And to save with Wachovia!
- 4 years ago
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acbarnes
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wcmcdonald
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Excellent work! Well-conceived, designed, directed, shot and edited. Great flow of images and a clear and direct dramatic arc.
- 4 years ago
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wcmcdonald
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ccarroll84
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Love the crazy world inside the piggy bank, very awesome. Great work guys.
- 4 years ago
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ccarroll84
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chrisbudmelman
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that kid is adorable. and i love the steely sound when he first "unsheaths" the penny. Remember when money was that badass to you? god.
- 4 years ago
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chrisbudmelman
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rahmad
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folks... thanks for the kind words... please spread it around and show your friends... and vote!! (we're still trying to overcome the default negative votes everyone else gave us before the video went live :D )
thanks.
-raza
- 4 years ago
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rahmad
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DaddyWagz
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This is outstanding! Excellent.
- 4 years ago
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DaddyWagz
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kellindal
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Nicely done, that kid has an awesome piggy bank.
- 4 years ago
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kellindal
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hazelmeeks
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hey Julie finally let us know what you think!
- 4 years ago
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hazelmeeks
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tiacarraway
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Super cute kid, and it shows anyone can save!
- 4 years ago
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tiacarraway
