GNC debuts new prototype with expanded product lineup
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GNC on Tuesday unveiled a new prototype that seeks to transform its brand from a destination center for weight loss diet aids and sports nutrition items into a premier health-and-wellness resource for the entire family. The chain said it plans to roll out the new concept in other locations throughout the United States.
The new 3,000-sq.-ft. location, at Pittsburgh’s Ross Park Mall, was developed with the assistance of Peter Arnell and his firm Arnell. The contemporary-looking store is designed as a one-stop shopping experience for consumers seeking not only innovative, high-quality fitness and nutritional supplements, but also natural, alternative treatments for holistic wellness. It offers nearly triple the number of products available in today’s GNC stores, with 1,000 new items.
The new 3,000-sq.-ft. location, at Pittsburgh’s Ross Park Mall, was developed with the assistance of Peter Arnell and his firm Arnell. The contemporary-looking store is designed as a one-stop shopping experience for consumers seeking not only innovative, high-quality fitness and nutritional supplements, but also natural, alternative treatments for holistic wellness. It offers nearly triple the number of products available in today’s GNC stores, with 1,000 new items.
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