Why does the Chronicle's editor want to emulate the pioneer of yellow journalism?

the people are talking

• 
  logicpocket commented on Cloning the wooly mammoth? -- 3 minutes ago

  “

  I hear they plan on giving one to Putin for his next birthday.  ”
• 
  justright commented on Vatican forgives John Lennon -- 4 minutes ago

  “

  Under the churches ideals, Lennon should have been canonized for ushering in an era of free unprotected sex. On a side note, you also you gotta love the churches new version of Entertainment...  ”
• 
  vernajr commented on Sure, save GM, Ford and Chrysler but what about the Yugo? -- 5 minutes ago

  “

  My friend in college had a yugo. I was mad because I wanted one. Funny.  ”
• 
  yonie commented on Frightening new police powers in UK -- 6 minutes ago

  “

  Simple - if you want to implement a new law restraining peoples' rights, you always start at some black sheep, football supporters, immigrants, those things. No one cares at that point...  ”
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  1percent commented on Demand for gold reaches $US32 billion record -- 8 minutes ago

  “

  There is no shortage of gold. Governments are now hoarding. 2008 CIA Factbook #'s so these numbers have increased: China $1,534,000,000,000 Japan $954,100,000,000 Russia...  ”