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Lifeblood


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Xray Animation/Sony Ericsson
vintagefroofroo

26 responses // Lifeblood

  • Wow! Love the animation. The whole concept is super cool, too. This phone is the center of your life and your passions. Unlike anything else up on current right now. Good work.
    ifalcon
  • Good Work!
    mediasets
  • I think this would make an even better spot if it were cut to a 30. Alot of the coffee stuff at the beginning could be shortened, IMO.

    Visuals look great. Cool spot.
    ThePrinciple
  • Cool concept, a little rough in the editing, but it looks Current. Nice work.
    berryblonde
  • Excellant concept. Needs some editing but great idea
    kistner
  • awsome special effects. I think the big insight here is that your inside world can be completely different from your outside world. I would just stick to this. Thus the heart pumping phone was unnesasy (for me). But I loved the dinner noise etc.
    Denman
  • Interesting concept and visuals. An illustration of how much mobile technology has penetrated our lives. Our phones have become an extension and expression of ourselves. Deep. Very cool.
    spiderlegs
  • I love this one
    bigscout
  • A lot of potential for this one. I love the animation and music
    oliveoyl
  • Can easily be trimmed down without losing its ambiance -- that effects sequence is the core of the piece anyway. You've got the goods, in any case, so a GL from me.

    Shameless Plug: Please check out my latest pod, LLOYD KAUFMAN crosses that line. Thanks!
    DanPersons
  • Interesting. An attention getter. A great ad.
    jgee
  • great concept. the sound needs improvement. it's tough to understand the background noise in the beginning. the transition from background noise to rock music could be smoother and likewise from rock music to heartbeat. Maybe if you layer the sounds and use crescendos and decrescendos to transition. i'm not sure the sound is linked to the animation like it should be...i think the pulsing phone should vibrate and ring before the animation takes you down the arm and back to the outside world. perhaps my internet connection is causing a delay, not sure. overall, it's strong in concept and visuals. reworking the sound could knock this one out of the park.
    nfashion
  • This could be a sleeper. It keeps climbing. I like the idea, it's fresh, it's catchy. All it needs is a few finishing touches. A great ad!
    kistner
  • I like the special effects you should give it more time in the commercial
    manglade
  • i like the x-ray part, very nicely done. did you do it 3D? i think the first part coule be tightened up a bit, the darkness is a bit out of no where. but i gave a greenlight. keep it up and let me know what you think of my spot, i welcome comments:
    link
    euroskip
  • I like it very creative, GL! Love your comments on my pod.
    stateofgrace
  • I agree, the x-ray part is my favorite part, and the beginning could be tightened up a bit. Maybe fewer shots of the coffee??
    Crank_Design
  • Good stuff. Makes me want one and thats the point!
    Take a look at this link and tell me whats you think!
    Aiksino
  • Nice work! Exciting! Crack Design has it; shorten the coffee and your golden. Other than that its superb!!!
    Zoll
  • looks super cool, but why is there a phone inside the guy? freaky
    red_sheep
  • Good work
    Wildfire775
  • This is good but could be a lot better if the beginning was tightened up. The strong point is obviously the graphics. Its a tad long for a commercial so you might want to trim it some. Over all well done. What do you think of the new Mountain Dew add "Happy Birthday"?
    RicksFlicks
  • I think you animation scene is awesome. The begining could be stronger and faster paced. GL!!!!!!!!!!!!! Who did your animations?
    archiecheer2
  • Good job could be shortened. Here's mine.
    link
    gtdavis1
  • Needs to be tightened but good job!

    Check out my new ad.

    Opposable Thumb

    I wish I could do animation. I hate working with thumbs!!!
    ole2
  • Good graphics. But boring. Even the color is unattractive
    TissueCleaner

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