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Ad Ban in Sao Paulo


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São Paulo's conservative Mayor, Gilberto Kassab, put into effect the "Clean City Law" this month, outlawing nearly all forms of outdoor advertising. Interviews with lead singer of Brazilian band, Nação Zumbi, Mayor Kassab, city officials, and advertising industry.
pansouth

38 responses // Ad Ban in Sao Paulo

  • no sound and I can't read lips hehehehe
  • Sorry! Working on fixing that right now!
    pansouth
  • Ive tried uploading a new version about 6 times and everytime videoegg gets to the end, it just freezes and doesn't give any message--neither failure nor success. Can anybody help out here?

    Thanks!
    pansouth
  • Will be interesting to see what outdoor media does come back.
    charris
  • Great report! Such an interesting issue should definitely be on Current TV.
  • OMG-d, Davie!!! This is AMAZING!

    It is a nice. Chai five!!
  • great job explaining the story...could be a couple mins shorter, as you do meander a slight bit...

    also, some of your subtitles in the second half have errors...
    jburwen
  • Thanks for all your comments!

    I could really use specific feedback on what parts in there I can cut. We did the shoot, scripted it, cut a ton, and still ended up with 11 minutes. I had a hard time finding english-speakers to give feedback here in São Paulo, so please help me out with this part!

    Much thanks!
    pansouth
  • Nice shots, interesting topics. I think one suggestion to cut it down is to make a separate pod about the mayor's temper and the impact that the english speaking journalist had. That seems to be tangential. Just tell one story with each pod. You have several stories. I hope that helps.

    If you have two minutes, check out my pod entitled "Retiring in Exhile."
  • Thanks, wetanson!

    My editor suggested the same thing--splitting it into two pods--but I thought that there wasn't quite enough content...
    pansouth
  • Hey Dave,

    Congratulations on your reporting.

    I will look for this on TV!

    Shannon
  • I think this one is great! I like that you were able to show both sides/perspectives of the problem.

    I do think that the Mayor might be worth covering in his own piece. I don't mean you should eliminate him from this pod, but use what you have of Mayor to make an additional pod about him. I think that would be an interesting follow up to this pod.

    While your pod didn't feel long to me, 11:25 will likely scare away some viewers. Try trimming a few of the music interludes, and where possible, trim down the standup a little bit. You don't always have to say where it is you are going, you can simply go there and put the location up as a subtitle to save a little time. If you can get the time under 10:00, I think you'll attract a few more viewers who will check out the entire pod.

    This is another wonderful piece! Keep up the great work and don't hesitate to let me know when you've posted new pods.

    GL!!
  • I found this very intriguing. GL

    I'm torn. I find it a radical idea to eliminate advertising. Often it's irritating but often I enjoy the visual assault and creative campaigns and the information. The city billboards and signs can also be seen as a vital part of the character of a city. I'll Stay tuned.
  • This is a really interesting story! Thoroughly covered. You are a brave reporter. GL.

    Check out our pod:
    SF Die In
  • Oi David, muito bom o documentário. Mantenha-me informado de novas produções.
    taka
  • This is very intriguing issue. A bit long but captivated my interest all throughout. Would love to see more of it should you decide to make additional pods.

    You can tighten the editing by cutting down on intros before the interviews, you might subtitle the person or location instead and as already mentioned you can trim down on the music interludes... And uh.. there were typo errors to correct.

    Overall it's great. GL

    ~Katotoy
    Would love to hear your feedback on my Sims Ad. link
    Katotoy
  • I really enjoyed your story. I think it is very strong & I applaud your courage as a reporter.
    I appreciate your comments on my pod. We are currently putting together a more complex spot. This was used to complement the non-profit's annual report which contained more detail.
    Thanks and continued success,
    John L
  • Well done!
    stntck
  • done well!
  • i think this piece is just great. it's a bit long, but i think that it serves all the purpose. great interviews and delivery of information. fabulous images. well rounded out and strong. terrific report. thanks. once again my friend, bravo! gl from kendallfresh.
  • interessante a sua visao do problema amigo.

    só nao sei se faria a pergunta que vc fez ao governador usando aquela comparaçao, que vc mesmo chamou inocente.
    A realidade em questao nao se aplica o paradoxo, comunista/ capitalista para explicaçao dos caminhos da politica Brasileira. Principalmente nas ultimas decadas.

    Mesmo aqui na China, hoje estamos em Beijing, posso te dizer que até os "handles" de se segurar para nao cair dentro do metro tem uma empresa que comprou o direito de anunciar aí.

    Mas a forma que a reaçao do prefeito acabou configuramdo o seu trabalho foi genial, e mostrou uma parte feia do jogo politco nacional, representado pelo caso de Sao Paulo

    boa sorte sempre,

    beijos cara

    Marianne
    mnovaes
  • Mr. David spoke well.... Good visuals, clear speaking, etc... A bit long for a report, but could of been made into a segmant for a tv show with less commentator visual exposure.... A bit much on the Mayor... Would of liked to hear other thoughts from people in the Street, etc...
    dhw
  • Wow, really interesting. I didn't mind the length, and liked the texture/context that the mayor story added to the whole.
    One thing that didn't come through for me was the motivation for the actions taken, given that you think that ads may be on their way back. Is this the first step in a government "taking"? Does a ban and then a reintroduction allow the city government to control the terms of advertisement and perhaps impose/increase a tax? Curious to hear some analysis.
    dbushey
  • Thanks for the comments there, DBushey. In terms of the real motive, it's hard exactly to say. The stated motives are 1) clean up the city because billboards were out of control and 2) to create a functional regulatory system and revenue stream from billboards for the city.

    A third possible motive is that in the new revenue model, contracts will go to friends of the city administration and will be much more lucrative as billboards will be in much shorter supply and likely command a much higher price. It is hard to find direct evidence of this one though... only time will tell.

    Finally, the fourth motive out there is that it's a plain and simple political maneuver. It's a very popular law coming from a political party that would love to have more power in São Paulo and on the national scene. The "Democratas," formerly the PFL, or "Liberal Front Party," have a strong base in the Northeast of Brazil, where they are regularly accused of vote-buying, corruption of various sorts, and operating a near-oligarchical political machine that leaves little room for meaningful democracy to develop.

    In São Paulo, they only got the mayorship because of an alliance whereby the current mayor, Kassab, was installed as vice-mayor in 2005 alongside José Serra, a major national political figure and former presidential candidate of the PSDB (Social Democratic Party of Brasil--name has nothing to do with actual ideology) who won the mayorship of São Paulo.

    When Serra ran for mayor, taking a big step down from being a former presidential candidate, he publicly signed a document, promising the city that he would serve a full 4-year term and not seek other elected offices during this time. Kassab, as such, a vice-mayor from an allied party, seemed unlikely to ever become the mayor. But then Serra broke his promise, ran for governor of SP state, won, and then Kassab became mayor in 2006.

    Looking for a way to leave a mark on the city, one could surmise that the Clean City Law was a plain and simple good idea that was likely to be popular and was adopted as a fairly reasonable public policy. Thus, motive number four--a good idea taken up by an unexpected proponent to garner political favor in a highly contested new terrain--São Paulo, and, by extension, the national political stage.

    If that made any sense, please let me know!
    pansouth
  • WOW... I didn't get to see this before it got picked... That's great... can we do this North America.... everywhere.

    I love it.

    Please take a moment to check out my latest POD, BIG MEDIA fails again and feel free to give it a GL if you like it.

    Thanks.
  • Sorry I didn't have the opportunity to GL this, but it's an excellent story. Congrats!
  • Hey! I gave your link to a friend, don't be surprised about the rising views! I'd like to exchange some thoughts with you!
    Muuuuito legal!
    entra em contato com a gente!
    more please!!!
    bread
  • Thanks, Bread! Como que eu posso entrar em contato? ? O meu email é pansouth at gmail

    Abraços!
    pansouth
  • great story, good balanced journalism
    EdOwles
  • An interesting story that I'm sure will run and run.
    I was in Cuba last year and the impact of the no billboard advertising law was like a breath of fresh air to my western senses.
    The atmosphere is so much healthier when you are not bombarded 24/7 by companies selling you things you don't want or need.
    A GL from me.
    Check my pods out if you get five minutes.
  • right now i seem to learn more about what's going on in the world from Current than i do from absolutely anything else...! great pod, good story - GL!
    adamhunt
  • In California a bill to make it easier to convert conventional outdoor media to digital format has been put on hold. Too many complaints were registered about a recently converted billboard near the Bay Bridge, which was too bright and could be seen far away in the Oakland Hills. Maybe they will give pause to all outdoor media. Let's hope.
  • In California a bill to make it easier to convert conventional outdoor media to digital format has been put on hold. Too many complaints were registered about a recently converted billboard near the Bay Bridge, which was too bright and could be seen far away in the Oakland Hills. Maybe they will give pause to all outdoor media. Let's hope.
  • Congratulations on getting accepted for TV. I hate most advertising but I can't imagine this happening. Pretty radical. Great piece. Very thorough. Excellent work. I like the band and their music.

    If you have 5 minutes, please check out Drawn For Life for a Green Light consideration.

    Looking forward to seeing more from you pansouth. That one must have taken you a long time to make but you should make more.
    Peace, Morgan
    morganpaar
  • It's a blatant political PR stunt, great Pod. You have good ears & the gift of being bilingual.. keep it up! Costello
    MrCostello
  • Great reporting!
    me_neither
  • Thanks all for the great compliments! It really really means a lot to know that people are actually watching, enjoying and learning from this!!!

    Re: Costello's comment on "the gift of being bilingual," it wasn't a gift--it was a lot of hard work--and a lot of fun!

    I spent two years studying, reading, talking and partying in Brazil to get to that point! But really, the point is that anyone can do it, so get yourself and your friends out of the US/UK/wherever you are and to your favorite foreign country and start learning! It's an amazing and life-changing experience!!!
    pansouth
  • Good work on making him squirm
    R_sweeney