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Mattel Recall: Good News Is That It's Before Christmas Rush

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Mattel Co.'s third toy recall in little more than a month may be more of a blessing than a curse, analysts say, as the company appears to have done the right thing by weeding out even the smallest products that are tainted with lead-based paints -- and is doing it in time to recover for the Christmas season. (CNN)
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1 response // Mattel Recall: Good News Is That It's Before Christmas Rush

  • The interesting thing here is that it's more strategically important here to have the recall now rather than later because it's way before Christmas season, and consumers' memories are short-lived and fade anyway. But what if we were on the brink of Christmas season? What would they do then? Can someone do a cost-effective analysis and figure out if the number of lawsuits they'd receive outweighs the number of Tickle Me Elmos or what not they'd sell during a season. Great.
    khsing

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