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Organic cotton goes mainstream

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High street shops are falling over themselves to stock organic cotton clothes, from M&S and Topshop to Dorothy Perkins and Primark.

But why exactly is organic cotton so important? We caught up with shoppers, campaigners and fashion legend Katharine Hamnett to find out.
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8 responses // Organic cotton goes mainstream

  • Green Light
    usumacinta
  • Cotton is everywhere here in Arkansas. There are planes and helicopters spraying all sorts of chemicals all the time. In the fall they spray a defoliant which makes a lot of people sick (especially kids). if you've never seen a cotton field just watch the first shot of my video on here. Imagine big fields like that all aorund your house, and imagine what just a light breeze can bring blowing in your windows. YEs, buy organic if you can.
    ConditionedGoods
  • I really like the idea of new consumer tv. It's a great idea to use the same method counter to the mainstream tv that only makes conumption more prevasive
    sherif
  • Important subject! I thought the designers interview was too quiet, maybe add subtitles or increase the volume.
    covelogibbs
  • Thanks for talking about organic cotton. I sell advertising products and try to push the sell of imprinted t-shirts made with organic cotton. It's still a little bit more expensive than a regular t-shirt, but the companies that use them receive positive feedbacks for going green.

    GL

    Please check out my pod "KEEP YOUR BUTTS OFF THE BEACH" about the International Coastal Cleanup Day on September 15th: <a href=" http://www.current.tv/watch/154201482">link<...
    oragetropical
  • never heard of this cotton! cool piece! GL!

    check out my Toyota VCAM sometime!
    DirectorDave
  • Powerful! I want people to wake up to the fact that we are all one. What hurts one of us, hurts all of us.

    I love the juxtaposition of the fancy shops and the people spraying the pesticides and suffering from pesticide poisoning.

    Beautifully done.
    gratitudejoy
  • There is another side to the organic debate. Organic farms can surprisingly be more damaging to the environment. Since organic plants have no added pesticides, a much larger amount must be grown, which means more of the surrounding environment must be cut down and used for farming.

    Non-organic food takes up a lot less space which leaves more room for the environment. Plus (cotton not included) organic food contains more bacteria which is harmful to anyone eating it.
    J_Hop

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