TV Schedule

Haut?e Couture


  3. embed code
  4. ArmchairSubversive
  5. related topics
An investigation into the popularity of bottled water.
ArmchairSubversive

15 responses // Haut?e Couture

  • You rock. Hilarious. I love the part about the ethos water--I still can't get over how many choices there are out there for water, and you aren't joking when you say that it has become the new accessory.
    sarahbelle
  • Stay hydrated; stay lubricated!

    You've made a funny point, and made the water fashion world seem as superficial as it is.

    I'm tapping the tap. I wear only water.

    We've the largest potable water system in the world and consume the most bottled water in the world. It is the commodifcation of everything.

    I do think there was a hidden political conclusion that you missed. You needed to cinch your comic conclusion with your intro political analysis.
    rawbird
  • That made me thirsty! Very well constructed. GL


    Check out my new pod (pretty sure these guys drink Ethos!); <a href=" http://www.current.tv/watch/126895062?s1=staffPickVids&...
    Filmpunk
  • Thank you, everybody, for your feedback! Rawbird, you think I should have concluded the pod as the 'journalist' from the beginning, like switch back?
    ArmchairSubversive
  • this chick is pretty and this pod was entertaining but that doesnt make it ready for tv
    redmonkey
  • Can't tell if this is supposed to be news or comedy
    BlackAndWhiteFilm
  • No, I think the journalistic analysis at the beginning is balanced with the hilarity at the end--and that is your power and brilliance--but you didn't loop back the discoveries about the commodity culture of water--shown in the comic spoof--with the analysis of the purchasing trends. Like, it is not just a fashion statement, that is a symptom of a larger trendiness that originates in the booming commodification of water you note in the beginning. Those two needed to be brought together near the end so we see the connected cultural processes and their serious implications, for the environment, for instance.
    rawbird
  • sync on vocal seemed to be off!?
    covelogibbs
  • Rawbird, I see what you mean. You're totally right. Rewatching this now, I need to 'conclude' properly, bringing it back to consumerism and its ramifications for the environment, etc. Let me think about how to do this and I'll reupload.
    ArmchairSubversive
  • GL. You have an interesting thing going on. I liked this one better than the last one because it was more clear about the point and more funny. I am thinking your hosting style is either not stylized enough or it is too much. But I can't say for sure. sure...that helps you a bunch. anyway... i gotta watch again and think about it. you know what your going for.
    twodee
  • I like Chloe's presence on the screen, but it seems to me she has a few conflicting central points.

    The power of marketing and the politics of identity.

    For better or for worse, we're influenced by marketing. Our desire to make a personal statement is universal and opens us up to many levels of manipulation. This seems to be the real thesis of the pod.

    But what's the "subversive" part? Seeing through the manipulation? Chloe's lead item, that many popular brands of bottled water are bottled tap water is a great starting point, but what illusion does it try to shatter? That it's fake instead of natural?

    To me, bottled water sells something that's pure, essential and free of man-made "enhancements." It's a connection to the most natural of elements. It's a consumer product that laughs at the notion of consumer products. I think the idea that bottled water has become a substitute fashion accessory is, pardon the expression, the height of bourgeois affecftation.

    The subversive element -- which is touched on in Chloe's pod, but not hammered -- is the notion of a social conscience. Or to put it plainly, the desire to be real and help other people.

    Chloe's short film has baited the hook with a dose of Beverly Hills / Rodeo Drive imagery to draw in the easily distracted, then softly offer hints of a bottled-water-related social conscience.

    Personally, I'd go more lightly on the Rodeo Drive sugar-coated imagery and spend more time on the "do-good-nick" perspective. Look for the visual ironies in how these niche-market bottled waters are marketed. Then subvert it.

    And god forbid we speak about the politics of water distribution or the current flap in L.A.: the pros and cons of flouridating tap water. At the risk of skidding off on a tangent, those opposed to flouride in tap water are brilliantly opening the argument by saying the proposed level of flouridation would hurt young children...

    And one more thing. What about the subversive notion that we are actually getting used to PAYING for water. Something that used to be widely given away.

    best,

    Jeff
    jsburman
  • JSburman has points.

    Look...the thing about this pod is to tell people about a new trend. This trend is sweeping the whole fashion, tv, and media industry by far. Its actually good to know "just in case". well...there goes humanity!!!!! -__-
    ny_nj_soulchild
  • Green Light mi chola!
    NOTOTHEWALL
  • I liked the tone of your pod. Great idea.

    Please let me know what you think about my pod "Keep Your Butts off the Beach" about the International Coastal Cleanup Day: <a href=" http://www.current.tv/watch/154201482">link<...
    oragetropical
  • thats cool I really get where your coming from, but my water comes from a faucet!
    EzPeach

Add your response

Login/Registration is required to add a response.