Johnny Cupcakes - There is something about the Cupcake Mix! - Cupcake Fashion
- added October 13, 2007
- 4 responses
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- highsnobiety
- added this
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- Art and Style (18196)
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- Johnny Cupcakes (3)
- High Snobiety (2)
Johnny Cupcakes is a brand from Boston and they have build their entire communication, design, etc on Cupcakes. It's a great brand with an incredible equity!
Here they present their Halloween special - t-shirts that come in real Cupcake boxes that were designed by the same people that designed the Star Wars and Transformers packaging. I just love how consequent the brand is in their communication and branding!
Definitely worth checking out!
Here they present their Halloween special - t-shirts that come in real Cupcake boxes that were designed by the same people that designed the Star Wars and Transformers packaging. I just love how consequent the brand is in their communication and branding!
Definitely worth checking out!
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- highsnobiety
- 10/13/07
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Explosive creativity like this blows my mind. Flawless design. I feel cool just looking at it.
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- joebrilliant
- 10/13/07
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The classic thing is they got on their feet publicly when they sued the people at Urban Outfitters for ripping off their design of bombers dropping cupcakes not bombs. I DJed their launch party... Good times =)
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I remember the case with Urban Outfitters. That did generate lots of publicity, but they were right, it was a direct rip-off!
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- highsnobiety
- 10/14/07
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Boing Boing linkBoingBoing link here. Yeah, also the kid is straight-edge, which makes for an interesting story. I believe all the kids that work there are too.
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