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L.A. Fashion Week finally taps into its main asset: location, location, location.


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The biannual gathering of the fashion flock known as Los Angeles Fashion Week has finally shifted out of soul-searching crisis mode. After five years, it is at last looking a lot like the city itself: tapping into the celebrity ether to generate buzz, sprawling with events from Culver City to downtown, cultivating the whole eco-chic movement and bringing back some of its runway stars for a victory lap.
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2 responses // L.A. Fashion Week finally taps into its main asset: location, location, location.

  • http://current.com/items/76776752_cult_of_cyber_celebri...
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    From last year's LA fashion week
    This was at the BoxEight studios in downtown LA. Produced by Rawbird.
    sarahbelle
  • There are a zillion amazing fashion designers in LA -- and while they may not be the top world fashion designers at the moment the key idea here is they certainly COULD be in the future. Gone are the days where fashion lovers are smugly comparing cities with each other as they sit front row waiting for the show. Instead they have their eyes out for the next big name in fashion and are out of their seats trying to see which press outlet they can "bump" into to get some coverage. Hollywood has had numerous overnight stars -- who says the same thing can't be done for fashion designers? So yes, finally LA has broken out of trying to compete with New York or Paris and designers are creating fun, relaxed shows unique to their brand and the setting. This breathes a much needed new life into the week while fashionistas check out what's in store for Spring '08.
    Crystal

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