FunnyOrDie Extends Into Extreme Sports
- added October 24, 2007
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- Tech (6543)
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- Action Sports (116)
- Will Ferrell (21)
- Tony Hawk (7)
- FunnyorDie.com (6)
- video sites (2)
- ShredorDie.com (1)
Will Ferrells FunnyOrDie video startup is spreading its wings with a new site: ShredOrDie, focused on extreme sports and hosted by pro skateboarder Tony Hawk.
ShredOrDie will seek to mix extreme-sports and celebrity culture in a manner similar to FunnyOrDies blending of comedy and celebrity, according to The Hollywood Reporter.
Initial site content include Hawk interviewing Lance Armstrong, snowboarder Shaun White, Christian Slater and skateboarder Ryan Sheckler, along with a range of action videos from sports including skateboarding and snowboarding. ShredOrDie also will feature user-generated video.
FunnyOrDie has had a mixed reception to date, starting with a bang as Will Ferrells initial clips gained widespread viral views, to only give way to lower traffic. More recently FunnyOrDie saw another surge after hosting the spoof Eva Longoria sex tape. It will be interesting to see whether Ferrells model will successfully work in a different vertical.
ShredOrDie will seek to mix extreme-sports and celebrity culture in a manner similar to FunnyOrDies blending of comedy and celebrity, according to The Hollywood Reporter.
Initial site content include Hawk interviewing Lance Armstrong, snowboarder Shaun White, Christian Slater and skateboarder Ryan Sheckler, along with a range of action videos from sports including skateboarding and snowboarding. ShredOrDie also will feature user-generated video.
FunnyOrDie has had a mixed reception to date, starting with a bang as Will Ferrells initial clips gained widespread viral views, to only give way to lower traffic. More recently FunnyOrDie saw another surge after hosting the spoof Eva Longoria sex tape. It will be interesting to see whether Ferrells model will successfully work in a different vertical.
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The new siteThis might work out well for them, actually. If I learned anything during our foray into an action sports show, it is that skaters, and bmxers, and surfers...all are big into video cameras and making videos of them and their gangs puling off crazy stunts, mad sessions etc. etc. More so than comedians, I suspect!
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