American Apparel Ads - Sexy or Sexist?
- added October 26, 2007
- 9 responses
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- mirimysweet
- added this
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This is kind of interesting...I'm always curious to know what people think of American Apparel's provocative ads.
I personally appreciate the fact that the ads feature regular girls, not professional models, who come from all different walks of life and racial backgrounds, but I know a lot of people find the explicit sexual tone of their advertising campaign offensive and misogynistic.
I can't lie, I kinda like them.
I personally appreciate the fact that the ads feature regular girls, not professional models, who come from all different walks of life and racial backgrounds, but I know a lot of people find the explicit sexual tone of their advertising campaign offensive and misogynistic.
I can't lie, I kinda like them.
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- mirimysweet
- 10 months ago
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Sex sells...but I don't think their ads are super sexy. There are worse out there. Remember the old Guess ads? woo steam-aye! (This one isn't even that steamy.) -
I just assume Dov Charney meets these girls at some bus station near an international youth hostel and tells them he's an art photographer and, if they go back to his room at the Motel 6, he'll make them a star.
Yeah, the ads are totally hot, but they always make me imagine some horrible hipster manipulation scam. Maybe I'm just jealous. Sometimes I almost crash my car on the corner of Sunset and Alvarado. It's definitely a guilty pleasure of the demo.-
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- Super_Josh
- 10 months ago
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Which brain should I be thinking with?
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They may use real-looking girls, but they're all really skinny hipster chicks, and the shoots all aspire to look like amateur porn. Certainly not very original.
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Yeah. I mean, isn't that just advertising? American Apparel definitely knows their target demographic and understands that they don't need super plastic looking girls to sell their clothes to hipsters and wanna-be hipsters.
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"The giant billboard ad for American Apparel on Houston Street in NYC--of a woman wearing only tights, bent over, legs spread--was defaced this week when someone spray painted "Gee, I wonder why women get raped?" You can see these words on the posted photograph above!
How did this current ignore the "Gee, I wonder why women get raped" written on the photograph? The whole current ignores the glaring line. Yes, it is most likely an extremist religious POV.
Not worth mentioning beyond the fact that it occurred in NYC and not some intelligent design town in Kansas.-
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- SanFrancisco
- 10 months ago
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It's for the boys tooIt should also be noted that American Apparel's ad campaigns contain photos of semi-nude guys in tight briefs spread eagle. I am not sure if their billboard campaign contains any such photos but magazines carry them. -
amazing.
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Using a woman's vagina to sell a $20 tshirt isn't intelligent advertising, it's exploitational. Even if some hipster girl thinks it's liberating, it's not. When you're spreading your cooze to sell cheap clothing, you are not in control.
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- thesundial
- 3 months ago
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