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Guinness tonight launches the most expensive TV ad in its 80-year marketing history, with highly unusual domino rally.

The £10m ad begins with 6,000 dominoes, leading on to objects such as books, paint cans, tyres, flaming hay bales, fridges, suitcases and even cars.

Created by ad agency AMV BBDO, "Tipping point" was directed by Nicolai Fugslig, the man behind the camera for Sony Bravia's "Balls" commercial.
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    Guinness Yikes Nicolai Fugslig Most expensive ad ever
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2 comments // £10m Guinness Advert

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