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YouTube Premium? 11% Say They'd Pay, Could Yield $100m


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IBM has released a survey of 2400 consumers, called the End of Advertising Survey, that found that %11 of respondents would pay a small fee to remove advertisements from their online video viewing experience. A YouTube Premium subscription option? It could make sense.

It's widely believed that the web 2.0 era marked the end of paid content and software - that advertising would now fund all future media if not online activity in general. As online advertising begins to take hold meaningfully, though, some number of people wish they could go back to the good old days of paying a small sum.
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