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interactive advertising / political street theatre

  2. regina
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Working Assets' new mobile division, Credo, is sponsoring a campaign in which illustrated images of people such as George W. Bush and Dick Cheney (drawn by Tom Tomorrow) are projected on a building next to blank dialogue boxes. Passersby can use their mobile phones to text in what they think the characters should say and then the words appear as part of the images.

Interesting new medium and really cool concept.

Thanks for telling me about it, PJ!
regina

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