Very effective ad campaign for People in Need
- added December 19, 2007
- 2 responses
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- SusanB
- added this
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A Dutch charity organisation, Cordaid Mensen in Nood (People in Need) has this interesting campaign. It shows people in need posing with what some of us consider important and necessary. The designer handbag which costs 32 euro is being compared to the price of food for a week: 4 euro. Sunglasses cost 24 euro while access to water is 8 euro, after shave is 35 euro, and the basics for a new home only cost 6.50 euro.
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Sweet 8 pound, 6 ounce Baby Jesus. That is powerful.
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- Vainglorious_KIA
- 8 months ago
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I'd love to see this campaign take over U.S. fashion magazines as well. I agree, it could be a very powerful message for making people remember life's priorities.
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- MissMalaprop
- 8 months ago
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