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Innovative new Swiss HIV prevention campaign: ‘no action without protection’


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The nakedness illustrates the vulnerability of the body when participating in these sports. The accompanying slogan is ’No action without protection’. The slogan and pictures aim to raise public awareness of the need for self-protection in sexual activity too.

This is no doubt a powerful message indeed.
jubal

6 responses // Innovative new Swiss HIV prevention campaign: ‘no action without protection’

  • This is great....and honest.
    SxVodk8
  • http://osocio.org/
    What a fantastic campaign. I love when something like this can speak volumes without being overly rude or sexual or gross. This is hard hitting fact that makes sense and is creative. Love it.

    I've linked to a site called Osocio. It's "dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide." There's some other really great, powerful social campaigns on all sorts of issues here as well. Check it out!
    abbym0308
  • Brilliant! Very clever, and something that will absolutely get peoples attention.
    hisStoryFilms
  • I love it! Couldn't have been done better!
    sabkl
  • http://www.CondomElite.com
    This is the best ad! Have you seen the 1 on YouTube with the kid in the super market???
    CondomElite

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