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Product(RED) is actually in the (RED)

  2. Scott_Bromley
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Just over a year ago, Bono started Red, a campaign that combined consumerism and altruism. Since then, consumers have generated more than $22 million to fight H.I.V. and AIDS in Rwanda by buying iPods, T-shirts, watches, cologne and most recently — as anyone who watched the Super Bowl knows — laptops, with all of them branded “(Product)RED.”

But some industry insiders are claiming the RED campaign has spent $100 million on advertising and has only raised $18 million for AIDS programs.

All told, Red’s contributions make up less than 2 percent of the Global Fund’s total. And the money from Red does not increase funding for the Global Fund programs it is directed to; instead, it allows the fund to shift money to other programs. Red’s contributions also do not necessarily go to the countries hardest hit by H.I.V. and AIDS; they go only to programs with proven success records.
Scott_Bromley

8 responses // Product(RED) is actually in the (RED)

  • south park was right, bono is a douche
    Thargor19
  • I'm glad I never got that what a scam!
    ferrjuan
  • I would like to see your proof of this claim. Your statement is a bold one. What are your sources? If I am being duped for buying a inspi(red) T-shirt I would like to know. But, at the moment, this sounds like speculation. Or, more so, an effective way to get people rilled up about a "good cause." Without any proof; direct quotes, facts, ect, this is merely speculation and hearsay.
    SageRockandRoll
  • http://youtube.com/watch?v=FY3NxPMYaAw
    thargo19. douche is so under rate it.
    bono is more like a yeast infection.
    phukna
  • despite product(red) not meeting profit, doesn't mean that people should discontinue supporting the cause.
    ohh_Donna
  • hatin' on Bono, i never thought i'd see the day!
    I like the man, he's one of the few good ones who does not waste his talent nor his time, and actively cares for more than just the rock star lifestyle. He is inspi(red)
    stephenthomson
  • actually his talent was wasted after joshua tree. just like rollins, i too hate u2
    Thargor19
  • Haha (RED) you suck. You only raised $18 million for AIDS relief!... Wait... isn't that a good thing?
    LaWingman

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