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Online Less Robust Than You Think, CPMs Headed Down

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Most prognosticators predict another booming year for online advertising, but Carl Fremont isn't so sure. Fremont, the global media director for digital ad giant Digitas, says the weakening economy will slow down Web ads as well. He also predicts a tough slog for publishers hoping that online video will give them a shot in the arm: Video is flooding the Web, he says, but most it is unsold and will remain that way.
sforte

1 response // Online Less Robust Than You Think, CPMs Headed Down

  • true that, true that. Web ads are simply "in the way" of trying to get where the navigator wants. Creve le Capitalisme!!
    tkeirnan

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