Greenwashing: "another Inconvenient Truth"
- added February 18, 2008
- 2 responses
-
-
-
- Tori
- added this
-
-
- related topics
-
- Earth and Science (11768)
- Environment (4906)
- Green (713)
- Eco-friendly (93)
- Consumerism (78)
- Greenwashing (7)
- Fast Company (6)
Like the song says, don't believe the hype.
Because of the increasing demand for "green" products, companies have been increasing the "green" claims on their packaging and labels. The products aren't changing or becoming more green, the companies that make them are just focusing on the few things done right, and printing those all over the product, and just ignoring all the non-green aspects of the items. A recent study found that 99.9% of all "green" claims on products committed one of the six sins of greenwashing.
And besides...as the author points out, being more green really means consuming less, rather than just consuming something different that claims to be eco-friendly.
Because of the increasing demand for "green" products, companies have been increasing the "green" claims on their packaging and labels. The products aren't changing or becoming more green, the companies that make them are just focusing on the few things done right, and printing those all over the product, and just ignoring all the non-green aspects of the items. A recent study found that 99.9% of all "green" claims on products committed one of the six sins of greenwashing.
And besides...as the author points out, being more green really means consuming less, rather than just consuming something different that claims to be eco-friendly.
Login/Registration is required to add a response.
