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JAM Awards World Premiere


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Welcome to the first annual JAM Awards - a celebration of Justice, Art, and Music!

Part 1:
Current Host Anthony Marshall is back in New York City to celebrate the memory of Jam Master Jay and congratulate the people in the hip-hop community who have lived his legacy after his passing.

To watch Part 2, click this link:
http://current.com/contentItem.htm?masterId=49358960

To browse all the parts, bonus performances, and interviews click here:
http://current.com/jam
antmarshall

8 responses // JAM Awards World Premiere

  • ok, so this will probably not be responded to but.....

    this intro is dope. i suppose it was either Nik Braatz or Tim Palmer who did this, or a calabo. if either of you catch wind of this comment, would you mind jotting a short summary of the work flow used to create it? which 3d app are you using and which post program? Also are you using any 3rd party camera tracking programs?

    -nerd out
    pologiovani
  • Probably won't get responded to?
    Well, today is your lucky day.

    All modeling and animation was done in Cinema4d. All of the artists boards were animated in AfterEffects. There was no tracking involved as it wouldn't allow us the same look we were after. Instead all of the artists compositions were textured directly onto their models. So once we had our camera locked we went back and retimed all of the artists to animate on at specific times. That allowed us the most control over the look and the mechanics of the open.

    I could go into a lot more detail if you're interested but basically it was four of our inhouse designers, 3 weeks, after effects and cinema. All in all after R&D, modeling, and juggling other projects we spent about 3 weeks putting the open together.

    Uncredited artists include Ryan Edwards whom helped us model and Michael Beynart who laid down all of the artist compositions and animated them.

    All of the feedback on the graphics has been great but content is king and Mark, Tom, Julian and everyone that made our coverage possible put together an amazing hour of content. It was our pleasure to echo the passion of everyone involved in our creation of the graphics package for this event.
    tpalmer
  • Do it honest. Keep it real.

    Words to live by ...
    derk
  • I agree with you where content is concerned. It was a very entertaining hour of programming. Thanks for the quick response, it's great to get a more in depth idea of how you guys pulled this off. I won't bog you down with a whole list of questions, but I did have one more texture-related question.

    Were the textures baked, and what kind of lighting/rendering environment was set up to achieve this final look...unless that was accomplished in post. OK, that was two questions.

    thanks
    pologiovani
  • Haha.

    The lighting was not baked. Due to the animation and the secondary/tertiary animation in the city I didn't really see it as an option.

    Lighting was definitely a challenge. We needed single frame render times to fall under 4 minutes a frame. What we ended up doing was using a single omni light with an inverse square falloff with ray traced shadows. This single light was plugged into the mograph cloner and iterated along the vertices of a proxy sphere.

    In the end there were somewhere in the ballpark of 80 lights illuminating the scene. No global illumination or ambient occlusion was used either- again due to time constraints.

    The only real tweaks we made in post were timing (slightly slowed to match the vo), levels/color correction, and the background.
    tpalmer
  • Great pod. Great series. Great content on Current TV
    AROC
  • gratzi
    pologiovani
  • where da cash at? lol real talk ha ha REAL TALK!...ha lol mmmmhhhhmmmmmmpHH!
    thafuture

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