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Guerilla Marketing

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Javier Carrasco and Miguel Olivares are two young Madrillenos who weren't really planning on starting one of the hottest new publicity boutiques in Europe. But, the companies just keep coming to them. Pink Fish, Match.com, Disney and Playboy are a few of the various companies that have employed their progressive new approach to marketing. What does La Despensa do? They mix marketing with street theatre, surrealism, pop art aesthetic, and oriental philosophy. These are art installations more than they are commercials! As people and as a company, they are totally irreverent. That's why they're chuckling a bit at their own success. This pod will explore this new trend in Marketing and take a look at how it's done and the people behind it, getting an up close and personal look at the lives of Javier and Miguel as well as their stunts.
joshsoskin

18 responses // Guerilla Marketing

  • Now this is the kind of advertising I can support. Great pod!!
    abbym0308
  • very cool! They're definitely making me see marketing as an art.
    MornRail
  • i feel like it's our generation who is thinking up these great and innovative ways to be in everyone's face. take current for example...
    NicoleSamartino
  • quite cool
    check out the sal a la sopa video at
    http://www.youtube.com/watch?v=6lqWXczqgig
    SomethinGood
  • THIS IS HOW WE SHOULD MARKET CURRENT!
    nwillens
  • I'm currently majoring in international marketing... I can't wait to show this video to my professor, he's going to flip his sh*t!
    jankmatank
  • This is Great!!! Is the future.

    I LOVE MADRID
    MARTINHANS
  • Awesome!! Can I do this here? Really great pod, no wonder this is on TV, I definitely enjoyed seeing the creative directors not only explain what they do but also to see it happen. This type of 3D marketing is really innovative and this pod really captured how unique and new the company is!
    turkish_delight
  • Nice piece Josh.

    Looks like youre doing alot of interesting work in Europe!

    cheers,
    JON.
    theradblog.com
    jonrawlinson
  • Another great piece by Josh. The pod seems to be capturing the new marketing movement - the movement toward ambience marketing and its ability to attract attention to itself. I like how the pod shows a number of projects so that the audience gets a sense of what ambience marketing really is. Also, the surfer surfing in the park is pretty hilarious. The creative directors really know what they are talking about - in terms of nuances between seeing marketing and experiencing marketing.
    MickeyLin
  • I absolutly adore this pod. It's very encouraging to know that people have a desire to make the marketing world CREATIVE!
    Joydejavu17
  • I support this 100%

    nice work. theres nothing better than taking something which is normally an irritating nuisance and turning it into an outlet for creativity, entertainment, AND profit.
    innocent_criminal
  • Our generation is already totally enamored with pop-culture. Our conversations too often revolve around the last commercial or reality show personality. The last thing our consumerist society needs is for marketing to become even more intrusive and provocative than it already is. Public installations of interactive, avant-garde pop art is a great concept, but La Despensa is blurring the line between art and advertisement. Yes there is an art to marketing, but marketing is not about expression, it's about selling. Art comes out of a striving, and a suffering, marketing does not.
    Thejordans
  • The idea of rewiring advertising funds into something I personally think is positive, public street art, is intriguing, but then theres something in me that fears this is and ugly extension of the arms race in advertising. Traditional ads become so saturated and meaningless they have to move in to your physical environment, like la dispensa, or in to your social circle via viral/guerilla marketing. I try not to be a completely impractical purist about these things, artists obviously need food on the table to do their work, but I have trouble deciding how I feel about this.
    mfarrell1
  • http://www.diabolical.co.uk/flash.php
    Stunt PR forever.. take a seat, conservative marketing.
    Mr_Costello
  • Brilliant! Smart! Fun!
    dove
  • I hate de OLD marketing.

    I like the new new new new new marketing and the new way to touch*//
    MARTINHANS
  • i only wish i could of thought of it first.

    simply brilliant.
    Darevalo

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