The 5,000 Music Group: A Record Label Poised to Tackle the Digital Age
The 5,000 Music Group, which has recently launched an extensive talent search, is a new record label that is purportedly prepared to tackle the challenges of the digital age. The label is focused on signing and marketing purely Christian music and artists, as well as providing a community where fans and access the music and interact with the artists. The decision to stick to one specific niche, (in this case Christian music), is not coincidental - specialization is the key marketing tactic in today's digital world. According to a press release issued on its website, the label "provides new opportunities for marketers to reach a niche audience of Christian artists and fans and increase the promotion of their site as well". Hopefully, we will see a lot more of these kinds of specialized labels that embrace the opportunities of the digital world.
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- maxdrumer
- added this
- added March 24, 2008
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