Al Gore interview on 60 minutes
- added March 30, 2008
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The Nobel laureate unveiled a new $300m advertising blitz intended to force a debate on climate change during the presidential elections. Gore appeared with his wife, Tipper, on the CBS program 60 Minutes to roll out the effort, is to donate a share of his personal fortune to the campaign.
Gore said he hopes to persuade Americans that protecting the planet transcends the usual political divisions.
A clip aired on CBS showed the Reverend Al Sharpton sharing a sofa with the conservative preacher Pat Robertson. The two men acknowledge they agree on almost nothing - barring the need to deal with global warming.
Other spots will feature the Democratic Speaker of the House of Representatives, Nancy Pelosi, alongside New Gingrich, the conservative Republican who once held the same post.
The support from such conservative figures as Gingrich and Robertson marks a victory for Gore in his efforts to make global warming a cause for all Americans: evangelical Christians and fiscal conservatives as well as those on the left.
Gore also made it clear he has no intention of intervening to bring the democratic nomination contest to a close. "I'm not applying for the job of broker," he told CBS.
The advertising campaign is being created by an advertising agency whose work is familiar to American television viewers. The same agency produced advertisements for Geico car insurance using talking lizards and spoof of Planet of the Apes.
Gore acknowledged that so far Clinton and Obama have devoted relatively little time to discussing their platforms on climate change. But, as he told CBS: "I'm not finished yet."
Gore said he hopes to persuade Americans that protecting the planet transcends the usual political divisions.
A clip aired on CBS showed the Reverend Al Sharpton sharing a sofa with the conservative preacher Pat Robertson. The two men acknowledge they agree on almost nothing - barring the need to deal with global warming.
Other spots will feature the Democratic Speaker of the House of Representatives, Nancy Pelosi, alongside New Gingrich, the conservative Republican who once held the same post.
The support from such conservative figures as Gingrich and Robertson marks a victory for Gore in his efforts to make global warming a cause for all Americans: evangelical Christians and fiscal conservatives as well as those on the left.
Gore also made it clear he has no intention of intervening to bring the democratic nomination contest to a close. "I'm not applying for the job of broker," he told CBS.
The advertising campaign is being created by an advertising agency whose work is familiar to American television viewers. The same agency produced advertisements for Geico car insurance using talking lizards and spoof of Planet of the Apes.
Gore acknowledged that so far Clinton and Obama have devoted relatively little time to discussing their platforms on climate change. But, as he told CBS: "I'm not finished yet."
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