Mens mind links sex & money- New study says
- added April 6, 2008
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WASHINGTON (AP) -- A new brain-scan study may help explain what's going on in the minds of financial titans when they take risky monetary gambles -- sex.
When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler, university researchers reported. The arousing pictures lit up the same part of the brain that lights up when financial risks are taken.
"You have a need in an evolutionary sense for both money and women. They trigger the same brain area," said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.
Their research appears in the current edition of the peer-reviewed journal NeuroReport. The study involved 15 heterosexual young men at Stanford University. It focused on the sex and money hub, the V-shaped nucleus accumbens, which sits near the base of the brain and plays a central role in what you experience as pleasure.
When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler, university researchers reported. The arousing pictures lit up the same part of the brain that lights up when financial risks are taken.
"You have a need in an evolutionary sense for both money and women. They trigger the same brain area," said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.
Their research appears in the current edition of the peer-reviewed journal NeuroReport. The study involved 15 heterosexual young men at Stanford University. It focused on the sex and money hub, the V-shaped nucleus accumbens, which sits near the base of the brain and plays a central role in what you experience as pleasure.
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