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Spin Cycle: The Magic of Wonder Bread


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I recently posted an article about Jeff Scher’s experimental short film Still Loaf with Guitar. Spin Cycle is a companion piece; both are earlier films in the series of works illustrating his long-term creative fascination with the illusion of motion via animation. Exploiting the visually symbolic nature of white bread, Scher created a panorama of color and optical effects in both of the films.

Comprised of 78 paintings on paper, Spin Cycle begins as a single slice of Wonder Bread rotating in limbo. As the film advances, Scher adds layers of paint and collage to the individual frames and then re-photographs them. The resulting film is one that blooms with the successive additions of color and texture until the image evolves into a dense and challenging cinematic experience.

Photographs and the Spin Cycle music video are included.
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