Urban Outfitters’ join forces with Geren Ford
- added April 23, 2008
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- Swiyyah
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Urban Outfitters' is jumping on Target's "guest-designed lines" wagon. (I think Payless, and Express have jumped on too). Urban Outfitters' will feature a capsule collection by Geren Lockhart (designed by Geren Ford).
The line, Hawks by Geren Ford, will hit stores in May and retail for $48 to $128. Ford's contemporary label is sold at Barney's and Saks and retails for $98 to $547 (ouch).
According to the article Urban is taking on a new look thanks to the collection:
"Urban Outfitters is trying to infuse its merchandise with an Upper East Side jet-setting sensibility. The label for the Hawks line reads, 'Start in Texas. Skip to California. Head to New York. Jump Overseas. And Repeat.' It's so hipster, yet so not, which makes us think this could be a huge hit. If pencil skirts start proliferating off the Bedford L stop, at least we'll know why."
Cheaper yet fashionable clothes, always a plus.
The line, Hawks by Geren Ford, will hit stores in May and retail for $48 to $128. Ford's contemporary label is sold at Barney's and Saks and retails for $98 to $547 (ouch).
According to the article Urban is taking on a new look thanks to the collection:
"Urban Outfitters is trying to infuse its merchandise with an Upper East Side jet-setting sensibility. The label for the Hawks line reads, 'Start in Texas. Skip to California. Head to New York. Jump Overseas. And Repeat.' It's so hipster, yet so not, which makes us think this could be a huge hit. If pencil skirts start proliferating off the Bedford L stop, at least we'll know why."
Cheaper yet fashionable clothes, always a plus.
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