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Welcome to the fame revolution



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The elite ranks of the famous, usually reserved for broadcast or traditional media celebrities, are now being infiltrated by the likes of web celebs like Schultz.

"We made him, made them, famous," Weinberger said while showing photographs of the Star Wars Kid, Obama Girl, the home page of Turkish net fad Mahir and clips of YouTube's ubiquitous laughing babies. Weinberger went on to describe the current state of the fame game, saying that the traditional model of Hollywood megacelebrity is "based on alienation" -- a model, Weinberger says, that opens the door for us to reinterpret our notions of fame.

"[Hollywood celebrities] cease to be famous when we see them as they are," a concept he demonstrated by showing several gossip magazine pictures of celebrities without their makeup. "Blogging, however, is all about taking off the 'makeup.' They're exposing themselves as fallible human beings."

The same holds true for the rest of the web celebs. "What's famous on the web looks like it was done by a human hand," said Weinberger, while showing a Homestar Runner graphic. "They still feel like ours."

"It's not just the homespun quality of what's famous on the web. It's how fame works -- it's becoming much more DIY," said Weinberger. "Fame is now living in a long tail, or a long continuum of ways to be famous."
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