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Tree Nation: A Heart In The Sahara


  1. JanforGore
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Maxime Renaudin comes from a new generation of entrepreneurs who use sound business principles to tackle social problems in the world today.

He is also a photographer, and photography for him is a means to "help [to] see what we should value and what we should protect." But whether Maxime is engaged in business or photography, he is very definite about the purpose of his work. It is a means to contribute to social progress.

The answer to that calling is Tree-nation.com a for-profit organization based in Barcelona, Spain which Maxime runs together with his partners Andrew Pothecary and Agro-Forestry expert Aboubacar Ichaou.

Their mission: to plant 8 million trees in the shape of a giant heart in the Sahara. This heart is intended to be a testament for mankind's love for nature, and will be visible from the sky. Tree-nation is also a supporter of the Billion Tree project of UNEP.

In my interview with Maxime, he talked about the importance of planting a heart of 8 million trees to combat the negative effects of desertification and deforestation in the Sahara. He also discussed Tree-nation's unique way of achieving this mission by using the latest social networking tools and GPS technology and by engaging ordinary citizens to help their cause. He also explained why planting trees is the best way to combat climate change and eradicate global poverty.
JanforGore

1 response // Tree Nation: A Heart In The Sahara

  • I am a part of this organization in helping them plant trees with this petition. I think it is a worthy cause to do this for the people of Niger and the world. If you would like to help, please either look at the petition or look at their main page for other ways to help them. Don't underestimate the impact trees have on our climate and our planet. Thanks!
    JanforGore

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