Creating “green” products. Why we need to move beyond labels.
- added April 29, 2008
- 0 responses
To start, the words “green”, “organic” and even “sustainable” have been so desaturated by non-sensical marketing that they’ve lost virtually all value. There is nothing wrong with these ideas, but sooner or later people will find ways to take advantage of something inherently good and use it as a marketing tool to build leverage. This is nothing new, and is to be expected. Where does that leave the individual who has a great idea, has the right values and the will to create something new that has a positive impact? A little lost most likely.
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