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São Paulo: A City Without Ads

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Adbusters Magazine ran this interesting story last fall (Adbusters #73, Sep-Oct 2007) by David Evan Harris, and featured an interview by On The Media’s Bob Garfield with Vinicius Galvao, a reporter for Folha de São Paulo, Brazil’s largest newspaper, about São Paulo’s ban on visual pollution. São Paulo’s “Lei Cidade Limpa” or Clean City Law, which went into effect last year, put an end to commercial advertising and signage around the city, the fourth largest metropolis in the world. The ban extends to all kinds of outdoor signage and has a greater reach than putting an end to billboard campaigns, and has become an unexpected success. Read more in this fascinating feature about ending visual pollution in São Paulo.
kinolina

2 responses // São Paulo: A City Without Ads

  • that's kickass! i hope this extends to every other large city!
    hippityhoohah
  • Thanks for the post! I'm the author of the Adbuster's article and I also did a video piece about this for Current, which was mysteriously purchased by them, but never aired. The Current Journalism department has strangely never responded to any of my 4 email inquiries about why it didn't go on air. Maybe their advertisers didn't want to buy space around it:) And maybe this post will get a response...

    http://current.com/items/76784812_ad_ban_in_sao_paulo
    pansouth

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