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Playboy Announces YouTube “Social Media Casting Call”

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Playboy announced today the launch of an online search on YouTube for the best video submissions from potential Playboy models:

To commemorate Playboy’s 55th birthday, Playmate editor Holly Madison is making it easy for you to try out for 55th Anniversary Playmate. Just send her your Playmate audition video through YouTube.

Through our YouTube page, simply upload a two-minute video of yourself, showing off your face, your body and your personality (no nudity, please). Submissions are eligible from U.S. residents, 18 or older, only.

Playboy is calling this the first “Social Media Casting Call”. We call it a shrewd new media marketing scheme. Let us know what you think in the comments.

Contest details are available at the Playboycasting channel on YouTube.
dgreene

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