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Fashion In Stitches

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Stitch is a fashion show started by the Austin Craft Mafia, a group of women who realized they could market their skills better collectively than competitively and so they united to throw shows and cross promote. The Stitch show gathers local designers for a runway show where each present 4 original looks set to music and visuals. The idea of the event is to give designers/crafters a non-traditional outlet to sell and show their wares.

This piece takes viewers through what happens behind the scenes, amateur designers in their homes working into the night after coming home from a day job in the fabric store, trying to put final touches on their outfits. Interviews with vendors who don 't often travel but have come from far away for the show because there's nothing like it.
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5 responses // Fashion In Stitches

  • I love this video! Now I want to go to Austin!
    EmmaLee
  • this is a great idea. supporting the independent approach to fashion, keeping it local and appreciating a modernized approach to bringing together a lot of creativity under one roof to work together. This should happen in a lot of places!
    katevalentine
  • This festival sounds like a great idea. I'm always more likely to buy something if I know the person who made it. Localizing the show provides jobs to people in Austin.
    ChardaeD
  • Very interesting indeed! I am dying to visit Austin! Wonderful production on this video! These shots make me wish I was there supporting the independent artists!
    MSara
  • i love how this pod gave us the websites for everyone. so even though i missed the festival i can still pick up (and be inspired by) some hot handmade items. yay for crafty ladies!
    crazykatlady

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