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Even "True Beauty" is highly Photoshopped.



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A New Yorker article on a photo retouching guru revealed that the Dove "True Beauty" campaign was retouched.
tracyclarkflory

2 responses // Even "True Beauty" is highly Photoshopped.

  • there is no hope for mankind
    thedez
  • I'm a photographer (travel & music) and when I photograph people no Photoshop is needed. Why? Because when photographing, it's not done is studios. My subjects always come out beautiful and real because it's done under the lights of a concert hall or natural lighting.

    I think we make a big deal about retouching in ad campaigns because these photo shoots take place in white studios under harsh studio lights. No one looks good in these situations. You can see everything under those conditions so of course Photoshop is needed. Even when I was learning about taking photos outdoors, I knew the best time to take photographs was early in the morning or in the evening. It's all about lighting and you're not going to get the most natural lighting in a studio.

    I've done photos of models without makeup and their pictures have always come out amazing. I'm tired of this shock and revulsion over retouching. There needs to be more shock over the lack of talent and ideas from these photographers. What are these people doing in the business if they can't make their subjects look real and beautiful? How is it possible that we all look great in everyday life but we are far from photogenic when a picture is taken? We need better photographers who actually care about these subjects and how they look.

    Besides, everything in advertisement is suppose to look glossy, clean & neat. It's what people want out of a product.
    MornRail

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