Sarah Haskins in Target Women: Yogurt Edition

I've thrown away more yogurt than I've eaten. Probably a lot more. This has been irresponsible yogurting. Now I'm just going to say no. And the adjective those two Yoplait women keep scoping for (but never come up with) is "lesbian-orgy good!"

that was extremely well done!

Wow... that was brilliant! I can't wait to see what else Sarah creates. Also, it's a nice addition to hear from someone female - I was beginning to think that all of the infoMania boys just live alone in a big house and make funny videos all day (and night). Good to know that even if that is the case they'll at least have a woman around to feed them some (key lime pie or white chocolate strawberry) yogurt!

I loved this piece!!!
I was a little disappointed it didn't touch on the made up latin phrase of bifidus regularis. Who are they really trying to market this product toward, Wile E Coyote?

This is the best story on yogurt I have ever seen. Nice job Sarah.

I LOVE THIS! I've hated yogurt commercials since that chick with the boy hair cut first declared her yogurt was "weekend with no boys good"! And yes, who eats yogurt at a wedding? Based on these commercials you'd think that everyone in America was stopped up and bloated on a regular basis, and we're consuming yogurt full of "crappus regularis" on a daily basis. Ugh.

Is Target:Women a regular feature? I hope it will be if it's not already! Sarah did a great job.

So true and so funny! My roommates have completely filled the fridge with those damn little yogurts. The only thing worse than their insipid, saccharine, food-engineering flavors is their tendency to come tumbling out of the fridge anytime you try to grab something other than yogurt. Sarah is great--let's see more from her.

I did think this was amazing and want to see more like it, but I have to point out that it's not targeting all women. It's targeting the (also incredibly huge demographic) of mostly-white middle class women.

^ you mean, mostly white middle class women who wear hoodies and diet.

^ shit, actually I mean mostly-white middle class women who wear hoodies, diet and are likely to get married.

this is the first thing i've ever watched on Current, and it was really great. really great. i want to see more of sarah's stuff.

Bifidis regularis is called bifidus digestivum in the UK.

I made a trip to LA from the UK 2 weeks ago and not only was I amazed by the amount of advert/commercial breaks, but by the amount of yoghurt adverts and adverts for his and her lube!

America, a strange place

Fabulous. Sarah Haskins is my new favorite part of Current.

This is friggen hilarious. Why is this lady not on the Daily Show?

I saw this ad on tv (for the millionth time) and your video came to mind and made me laugh quite loudly.

My mother came to the family room, drawn by my noise, and after watching 3 seconds of the commercial decided that this definitely was something she needed.

It's still living in the fridge. Thanks yogurt campaigning!

personally, i think i'm being targeted by the cheese stick and reese's peanut butter cup marketers.

Sarah i want to copy your perspectives and upload them into all the lost millions of women around this country. Seems like lately we have only seen the Ho, the bitch, the co dependent, the MA degree with sweatshirt and kids, and the lesbian. It's about time a woman has begun to challenge things like this. I feel like for so long women were just flattered that marketing gave them so much attention. Way to snap us all out of it.

It’s about time. I HATE that lady at the dry cleaners so-o-o-o much. (no no no, you see now I’m IN, and now I’m going OUT....you see, I’m an important, yogurt-eating person with a snarky attitude and you’re just a dry-cleaning clerk...) I fear, on a very deep level, the people that commercial sells yogurt or anything else to.

So glad to see this smart, funny female POV - would love to see more 'target: women' the way we are portrayed/marketed to in the media like this.

Hilarious and SO true...

LOL Hilarious!

You don't even understand how incredibly hilarious this is. The brilliant part about it, Totally depicts my mother. lmao!