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Cool kids can help not-so cool kids to avoid smoking

  1. mattbrawn
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According to a new study published today, having the cool kids talk to their peers about the dangers of smoking reduced the amount of youngsters starting to smoke by almost 25%, reports Reuters.

The results were published in the Lancet journal and highlight the use of 'a different approach' to their research, asking students to nominate fellow pupils who they deemed as 'influential or leaders' who were then asked to 'spread the anti-smoking message.'

A health researcher involved in the University of Bristol study commented: "The important thing this shows is that young people can help each other from taking up the addictive habit of smoking...If the programme was taken up widely it could cut the recruitment of new smokers significantly."


mattbrawn

3 responses
Cool kids can help not-so cool kids to avoid smoking

  • Great idea! It is peer pressure and looking cool that gets them on it in the first place so attacking that angle makes sense.
    Merge9
  • The association of smoking and coolness has dissipated to an extent. On the silver screen, on album covers, MTV or snapped at the glitterati's hotspots they'll be there with a burning white stick in their mouths and an aura of coolness drifting through the smoke rings. It's a vain and aesthetic fantasy with a sad ending, sad consequences. Why don't kids spend this precious time learning how to do the back-flip?
    media
    Mr_Costello
  • Its a pretty typical leader follower situation.
    ipodrulz

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