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Make A Stand Against the Brand

  1. travelerauer
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One World Wallet is a new initiative of artist Jon Coffelt. Jon's duct-tape art wallets are the focal point of a growing social media art work that Jon is creating from the stories of people who use his wallets.

Jon's driving force is his attempt to understand our memories of how we spend and what we spend on, utilising a wallet that is also an art work. By using an art work as a wallet we explicitly make a stand against the dominance of brands, opting for an art inspired product rather than one manipulated by branding techniques.

travelerauer

1 response
Make A Stand Against the Brand

  • Nobody is yet using social networks to create art from our interactions. i think what Coffelt is doing here is important and I can't wait to see the results.
    travelerauer

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