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Hollywood to go green

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This June, Discovery will launch Planet Green in the US – the first 24-hour channel dedicated to "green lifestyle programming" – with plans to reach more than 50m homes. Series seven of 24 which is currently in production - yes, the counter-terrorism drama, with special effects and stunts galore – is aiming for TV's first "carbon-neutral" finale.

Other Fox shows in production – My Name is Earl, The Unit, Futurama, Family Guy and King of the Hill - are hot on its "carbon-neutral" heels. Even Disney has got in on the act by launching Disneynature, a film production unit with an environmental conscience. Its first nature documentary - Earth – will be released in April next year. And heaping on the green guilt are blogs, such as ecorazzi.com, devoted to detailing celebrities' planet-friendly pastimes.

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