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Coming to a marketer near you: Brain scanning


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A new controversial type of market research called neuro-marketing. Advertisers are using brain scans to help better understand their consumer and how people react to ads. But is this technology only limited to Advertising? EmSense, a San Francisco startup, has already started using its technology in testing reactions to political candidates.

However, "Berkeley's NeuroFocus will not use its brain scanning technology in politics.

'We are perfectly comfortable to help determine whether one kind of cereal advertisement is better than another, but we don't think it is reasonable or right to use tools like ours to help persuade you that one candidate is better for you than another,' said Pradeep."

Phew!!!
MakaMillion

1 response // Coming to a marketer near you: Brain scanning

  • Hm, I wonder how the marketing for Windows vs. Mac will go.
    mgoines

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