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Brand Spankin' New: Toyota Matrix VCAM

  2. dnguyen
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Hey VCAM-ers,

Today is the day we all get in touch with our dark sides. Our latest VCAM assignment is for Toyota Matrix's YourOtherYou.com.

This is a slightly different flavor of VCAMs, so please don't hesitate to post any questions! Remember, we're looking for an ad for YourOtherYou.com and not the Toyota Matrix.

Deadline is July 17th. Enjoy!

-david.
dnguyen

9 responses // Brand Spankin' New: Toyota Matrix VCAM

  • Alright. I'm officially confused. Are we suppose to be making a promo for the site, a vcam about the promo, or...I'm totally confused.
    Neghie
  • Hey Neghie... how are you? You are making a promo for the site -- the idea is to make a promo to encourage people to use YourOtherYou.com. I hope that helps! Please let me know if you have any other questions.
    dnguyen
  • Hmmm....I can't actually promote car use. How about a bike ad? Or a public-transportation ad?
    Julie_Soller
  • Hey Julie_Soller,

    This isn't an ad for the car. Rather, it's a VCAM for the Matrix's YourOtherYou.com, a site that allows you to prank a friend. I hope that clears up any confusion.

    Thanks,
    david.
    dnguyen
  • Hello,

    Is the Toyota Matrix's YourOtherYou assignment open to US contributors only or to the UK too?

    Thanks

    Laura
    fentonlucky
  • Hey Laura,

    This is open to everyone. I hope to see your submission!

    Thanks,
    david.
    dnguyen
  • a prank we create encouraging people to use yourotheryou, but must we use yourotheryou to create the prank?
    sarahesther
  • nevermind, i understand ha sorry
    sarahesther
  • haha. no worries :) Just to clarify, you are essentially creating a preview/teaser to encourage viewers to participate in YourOtherYou. Film your friends reacting to the text messages and emails and incorporate the Matrix video clips.

    I hope that helps!
    david.
    dnguyen

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