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World Health Organization (WHO) Calls on Governments to Ban Tobacco Advertising

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By Diane Smith// eFluxMedia

The World Health Organization (WHO) called on all governments to forbid all sorts of tobacco advertising. The main goal of this measure is to protect the world's youth from becoming addicted to tobacco. WHO estimated that tobacco could cause as much as one billion premature deaths this century.

The call was made by the WHO on World No Tobacco Day. The surveys carried out by the U.N. organization have shown that the young people who are more exposed to tobacco advertisement are also more likely to start smoking and less likely to quit.

WHO officials accused tobacco producers of using increasingly sophisticated marketing techniques to ensnare young people. The most exposed segment of the population is the girls in poorer countries.

The U.N. organization said only 5% of the world's population was covered by comprehensive bans on tobacco advertising, promotion and sponsorship...

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