'Guyliner' market is growing
- added June 04, 2008
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- Sex and Love (5039)
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When beauty companies started investing heavily in focus-group research a decade ago, a surprising fact came to light: Some men dip into their wives' concealer, bronzer, even eyeliner.
"Makeup for men is a small niche category, but it is definitely growing," says Roman Shuster, a retail analyst for Euromonitor International.
"Makeup for men is a small niche category, but it is definitely growing," says Roman Shuster, a retail analyst for Euromonitor International.
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