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The Worst Business Advice Ever. Or Is It the Best?



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“When you’re competing against companies that have so much more, the only answer is to do less,” Jason and David told me. “Do less than your competitors to beat them. Instead of one-upping other companies, one-down them. Instead of out-doing other products, under-do them.”

I get it, I responded: Less is more, right? Jason and David shook their heads. “No, less is less—because more is not better! Everyone tries to do too much: solve too many problems, build products with too many features. Our goal is to do less, to build half a product rather than a half-assed product. So we say ‘no’ to almost everything. If you include every decent idea that comes along, you'll just wind up with a half-assed version of your product. What you really want to do is build half a product that kicks ass.”

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This really does make you think a bit about what it is that most businesses are really trying to accomplish. How did everything get so complicated? Wouldn't everyone be better off if things were simpler? (Or would we all just be unemployed?)
edmubnd

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