Army's PR team works the All-American Bowl
- added June 16, 2008
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- Mulcahey
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How can you counter "daily stories and blog entries that portray the negative aspects of joining the military"? That was PR firm Weber Shandwick's job, in the lead-up to the U.S. Army All-American Bowl in January 2008. For the 11 month, $342,000 PR campaign, Weber Shandwick paired "athletes with local Army members for bowl-watching parties and football and Army skills competitions, creating feature-story opportunities."
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