COOL! Country of Origin Labeling is on the way

// added June 18, 2008 // 5 comments //
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edmubnd

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On Sept. 30, mandatory country-of-origin labeling (COOL) will be enforced for beef, lamb, pork, fruit, vegetables and peanuts. The provision was originally approved as part of the Farm Security and Rural Investment Act of 2002, but special interests have lobbied to delay it since then. (Purveyors of wild and farm-raised fish and shellfish, nonetheless, have had to disclose their origin since 2005.) And as the date nears, COOL is gaining momentum in Washington: Last month, the Food, Conservation and Energy Act of 2008 expanded the list of covered commodities to include chicken, goat meat, ginseng, pecans and macadamia nuts.

ARTICLE CAN BE FOUND AT:
http://www.adweek.com/aw/content_display/news/client/e3i9ddc10f5e9f2a6aa70bb97c7...

(The normal upload/link process wasn't working properly to anything on the adweek site.)

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Pay attention to all sides of the story, as it has direct implications for consumers and businesses, and will result in both sides having to modify their behavior to adapt.




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5 comments // COOL! Country of Origin Labeling is on the way

  • malathion
    • 0
      malathion  

    • last time i was in Iceland a few fishermen told me a program was being discussed with the gov't whereby any fish caught and packaged in Iceland , as a luxury item , would actually have an origin code number on the package , using which a consumer could go to a special site , enter the number , and pictures of the boat and the crew would be pulled up , in addition to a map of the specific area the particular fish was caught in , when it was caught , etc. - you start with a fish and wind up learning everything about the country , and eventually you visit the place , start flying iceland air to the UK with a free layover in Iceland , and become a lifelong lover of the place - all because the gov't and the fishing industry decided to give you complete access to the truth about what you're eating . brilliant.

    • 1 year ago
  • edmubnd
    • 0
      edmubnd  

    • So, for products that currently say "May contain traces of peanuts," will the companies now have to expand that label to say "May contain traces of peanuts ... which may come from Brazil ... or possibly Senegal ... honestly, we don't really know what's coming in or going out of this place"?

    • 1 year ago
  • shroomfairy
  • Elligirl
  • handshakeheartbreak
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