When Designs Go Bad: Spectacular Product Flops
- added June 23, 2008
- 0 responses
-
-
-
-
- littlesparrow
- added this
-
-
- related topics
-
- Tech (7201)
- Apple (563)
- Wall Street Journal (19)
- Segway (11)
- Susan B. Anthony (2)
- palm pilot (1)
- sega saturn (1)
Sometimes the children of technology end-up totally unpopular, unwanted, and a waste.
"Companies from Apple Inc. to General Motors Corp. know from experience that consumers will occasionally reject their wares, even after the company has spent millions on marketing, research and development.
But by remembering some of the most spectacular flops of recent decades, the next generation of designers has a better chance of succeeding where their predecessors failed.
The Wall Street Journal talked to leading design firms and business professors to find product flops that made an impression -- and to determine what lessons companies should draw from them before taking this year's products to market."
"Companies from Apple Inc. to General Motors Corp. know from experience that consumers will occasionally reject their wares, even after the company has spent millions on marketing, research and development.
But by remembering some of the most spectacular flops of recent decades, the next generation of designers has a better chance of succeeding where their predecessors failed.
The Wall Street Journal talked to leading design firms and business professors to find product flops that made an impression -- and to determine what lessons companies should draw from them before taking this year's products to market."
-
-
-
-
- littlesparrow
- 3 months ago
Login/Registration is required to add a response.
