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Th!nk Ox: An electric car with style and smarts


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Although an Ox is not what I’d call a particularly stylish or intelligent animal, don’t let the name confuse you — the Th!nk Ox could be about the most attractive and functional electric car ever designed. Before the debate starts over that claim, note the all-important “and” between the words attractive and functional.

Due out in 2010/2011, the Ox is about the size of a Toyota Prius. It can go from 0 to 60 miles per hour in 8.5 seconds, travel between 125 and 155 miles on a single charge, and its lithium-ion batteries can be charged to 80% capacity in less than an hour.

Solar panels on its roof power equipment such as the radio, navigation system, instrument panel, and air conditioning — even while parked with the car switched off.

The Ox is fully connected: GPS, mobile internet, a customizable digital dashboard, as well as a whole host of other modern features, all link the driver to his or her surroundings.

In April we wrote about Th!nk’s new North American partnership with venture firms RockPort Capital and Kleiner Perkins. This partnership gave rise to ThInk North America.

It may not seem like a big deal, but Rockport Capital and Kleiner Perkins have an excellent track record when it comes to choosing and investing in winners. Indeed, both firms provided much needed funding to companies such as Amazon and Google when they were mere start-ups.

Not only does Think have the backing of the above venture powerhouses, its first vehicle, the City, is already being sold in Europe for around US $25,000. Think is on track to sell about 10,000 of them there this year.

Written by Nick Chambers
YourMothersMilk

45 responses // Th!nk Ox: An electric car with style and smarts

  • Wow solar powered electronics? That's really cool thinking!

    This is a pretty slick looking ride too.

    Here are some more shots from the Manufacturers web site.

    http://www.think.no/think/content/view/full/272
  • This is the way to go for the future. It's a shame the car does not also charge itself while riding or parked with the Roof Solar Panels.
    petarro
  • Where do I get in line to buy one?
    shroomfairy
  • Looks like the EU is going to have about 10k of them this year. Though with the backing this company has, they look to be a contender in the US soon enough.
  • Cars such as these a truly progressive. Now if only we can up that range to get those university students home from school.
    bishopobispo
  • I love that it has a solar panel. And people think Toyota and Honda are ahead of the curve because of hybrid technology. Not! This car kills all of that noise. Looks like I'll have to hold out a little longer until this car gets to the U.S. market.
    alpha_nova
  • I turned in my new Maxima a couple of months back out of protest of the oil companies. I am now using public transportation. It's been a little rough, but I feel it was a great choice, since now I am no longer a part of the oil game. Well.. not as much using PT.

    Since I work for myself, I don't leave home much. I miss driving a car since I love long trips and the highway. I've been from one end of the US to the other. North, South, East, and West. Such a beautiful country we have here.

    It's gonna be great when one of these rides hits the market here. I will pick one up in an instant. I can't wait to hit the highway again and feeling good about myself with every mile. I wouldn't mind stopping for an hour to charge up either. Great way to get to know local people and to see the sights.

    The American car companies better get on the band wagon too, otherwise they are going to be hurting. As will all of their employees. Flex fuel is a joke. Another sham for boosting car sales are gas rebates for 3 years. Such shortsighted thinking.

    Though I am a fan of Water powered vehicles, I like the idea of electric cars too. Now if we can just get someone to come through on a magnetic generator, we'll be set!
  • Slick and affordable.
    A very big deal.
    Where do I stand in line?
    CarolynGillis
  • The solar powered electronics idea is an example of some pretty innovative thinking. Even gas-powered cars have no excuse not to use solar in a similar fashion.

    In addition, I truly hope the word gets out about the Ox, because so far all Detroit has on the map is the Chevy Volt, a rather lackluster attempt to go electric. At 40mpg on a single charge, GM's half-assed attempt feels more like an effort to get Americans to say, "Why bother with electric, then?"

    With the Ox on the market, it will provide some excellent pressure on Detroit to really move in this direction.

    photo by johnny_nissan: http://www.flickr.com/photos/johnny_n/2070510408/

    used with permission via creative commons
    mario_a
  • Again, with the toy car bubble shape look. Can we at least make them attractive?
    Neghie
  • Here is an interesting story taken from NPR re: the big three's status in the realm of electric. Very good listen/read.
    mario_a
  • The Tesla would be my dream electric car, but I will take one of these too!
    shroomfairy
  • I'm in love.....
    J_Jammer
  • i feel like this will be too expensive for the common man...it would be awesome if this sort of technology was harnessed to power (at least partially) public transportation systems like busses or trains...
    MissAmanda
  • Great find "YMM!" I like single vehicle innovations like this! However we should have an alternative. Because of that, I am an advocate for public transportation as well. The only problem is the excessive power that has been given to Public Transportation "Authorities" and they turned around and ruined our Public Transportation here in San Francisco. We barely got out of a Pollution mistake to get right back into another one, Acoustic Pollution.
    stopnoise
  • Its nice to see more and more companies getting involved, can't wait to see what the next gen. of this car will be capable of. Or what competitors will be able to build to one up this car.
    osiris326
  • You know with all the bull that comes with Car companies saying "free $500 gas card" or 2.99 gas for 3 years and all that other crap - they just need to stop and think that this is not the way people want to go now. This is the future,
    God Bless Electric Power (not oil)
    God Bless Th!nk
    Scottishman
  • Seems like a great car, but why must it be so ugly?! The Think City is much cuter, and much easier to fit into tight parking spaces. But that one doesn't have solar panels. *sigh*
    Allsunday
  • i would buy this!!!
    furryjenn
  • Now I can charge my iPhone with the sun!
    lorax3
  • Call me crazy, but I like the way it looks.
    covelogibbs
  • this it the coolest things i've seen in a while, can't wait to get my hands on one.
    googolplexer
  • Pretty sweet ride. Too bad we had this in production YEARS ago and GM scrapped it. Fuckers.
    onechance
  • I think this is a move in the right direction but I hate the design. It looks like a Prius for a reason, and it's not the aerodynamics -- I get the same economy with a 2006 Jetta Diesel as the Prius gets due to my aerodynamically designed hood. I personally feel my car is a lot more attractive.

    However, the solar panels are a "well finally" in my book. It's about time. Why Toyota left that out of their car, I don't even know.

    However, how much and how often do the batteries need replacing?

    How well will this work in the winter, when batteries often lose power due to temperature?

    How long will these hold up in the real world?

    Those are the questions that led me back to a diesel. Time tested, veggie oil fuel approved.
    kcfoxie
  • Pretty tasty, but it can't match the Tesla Roadster.
    Dmitri_Molotov
  • The investors don't lie. New battery technology and soaring gas prices make this a great deal.

    The 80's had microsoft we have alternative energy, alot of money is going to be made here.

    Don't be scared its OK to make money on a good thing.
    1779fleet
  • this is really great--electric cars are going to be the next big car revolution. At prices this low, its only a matter of time before they are more efficient and economical.
    kevung
  • A while back the Zap car company released its concept for a car, but it made the website look like it was a ready to order thing. It created a stir but then it quickly faded away and what you are left with are tightly governed electric vehicles that aren't allowed to go more than 25 miles an hour. WTFIT?

    I posted this story a while back and was suckered into the excitement.
    jubal
  • Here is a link to the PDF about the car. It sounds a lot like the OX, but sportier concept.
    jubal
  • Why do all these electric cars have to look so "futuristic"? Why cant they make an electric car that looks more like a mustang than an egg?
    createfreely
  • createfreely I agree. I cannot think of an electric car (or hybrid) design that I like.

    My guess it's got something to do with aerodynamics (but that's just a guess).

    Eventually, unless that (design=bleh) changes, I'll have to forego my design sensabilities and do the right thing by our Earth.
    Amber_LaStrega
  • Wow, great-looking car and the eco-features seem good.

    Butbutbut (i know I'm nitpicking here) why is the only really 'green' promo-shot of the car on their website (also the one pictured above) on a golf course?? About as habitat-destroying an environment as you could get...
    purplefox